PRATONE® FOREVER, 2021

PRATONE® is undoubtedly one of the most unique seats in contemporary design history. Since its inception in 1971, this postmodern masterpiece, designed by Giorgio Ceretti, Pietro Derossi, Riccardo Rosso and fashioned from soft polyurethane, has enthralled our imaginations with its surreal form and playful essence. Blurring the boundary between the natural and the artificial, the PRATONE® is a marvel that elevates the sitter amidst its towering, abstract blades of “grass”. The colossal stalks reach skyward, imitating nature and creating a captivating cradle that beckons relaxation. PRATONE®: one of the most significant pieces of radical design to this day.

This unparalleled seat, a true ode to radical design, defies our conventional ideas and expectations of interior decor. Each of the 42 long and soft blades of grass, meticulously worked and finished by hand over the course of five weeks per piece, embody the artisanal soul of PRATONE®. The unmistakable PRATONE® stamp, pressed into the base of each seat, further emphasizes its unique identity.

In 1972, PRATONE® cemented its position as a groundbreaking design when it graced the cover of the catalogue for the renowned exhibit "Italy: The New Domestic Landscape," held at the MoMa in New York City. It has graced the halls of many renowned museums worldwide, including MUDE in Lisbon and the Musée dessteemed Vitra Design Museum.

In 2016, Gufram introduced the world to the NORDIC PRATONE®, an all-white rendition that playfully challenges the influence of Scandinavian design and the homogenization of design inspiration. This new edition lives as a frozen section of meadow that takes the well-known form and imagines its abstract landscape in the deep crystalline winter. 

In 2021, The SUPERPRATONE® supersized the chair to a towering 5.30 meters tall inflatable sculpture: an experiential installation installed in Milan’s Piazza San Fedele to commemorate its 50th anniversary. 

As an equally memorable mark of the momentous occasion, the beloved chaise lounge was also reborn as PRATONE® FOREVER. This  spin-off of the iconic original dons a new wool bouclé skin, boasting three vibrant shades: "GREEN," "GREENER," and "GREENEST." A space-efficient version of the original seat, PRATONE® FOREVER is even more functional and friendly.

PRATONE®: a testament to innovation, playfulness, and an unwavering commitment to pushing the boundaries of design. The allure remains eternal, captivating hearts and minds, as it invites us to embrace a seat that transcends the ordinary, time and time again.

Open edition.

Please allow for a lead time of 30 days.