lifeisasims

It all started at a computer lab in South Pasadena in 2009; a lost flash drive, a shared shift, then a lifetime of memories, jokingly so unreal that it can only be a simulation. For the past 15 years, we have had the privilege of creating within the worlds of gaming, automotive, advertising, and space travel. Our journey includes a passion for vintage collectibles and iconic products of the past, namely Braun, Hasselblad, BMW. As we traded physical items in for screens, the design of complex mechanical items have become a dying art, appreciated, but not understood. Our goal is to make these products more accessible to others through events, education, and recreations.