The Barneys KROST collaboration highlights the quality of resiliency, illustrated through the dynamic fusion of two brands; one with rich, symbolic heritages and one with fresh & modern tones. Incorporating Barney traditional aspects with KROST’s contemporary approach forms a revolutionary partnership that wonderfully represents the past, present, and future of New York City.
"TREE OF LIFE": The city always provides — how much you give and take is always up to you. Inspired by The Giving Tree, a timeless children’s story by the late Shel Silverstein, TREE OF LIFE is a call to action encouraging selfless contribution to the creative community that sustains us all.
-embroidery and screen print throughout
Go behind the scenes of a campaign shoot inspired by Barneys NY most iconic moments