Blood Chit Hooded Sweatshirt

The Blood Chit Hooded sweatshirt is inspired by vintage Blood Chit bomber jackets used in war. Instead of instructions to follow when shot down, the front of the sweatshirt displays a quote that can be used to lift you up. The top reads "The duty of youth, is to challenge corruption." This quote is reference to the continuous struggle faced by all creatives who are silenced daily. Under the quote, there is an image of a lens aperture chart. The top quote is short, which does not require too much focus while the quote underneath the chart is much longer and requires much more focus to see the bigger picture. Both quotes serve as motivational quotes and are suggested to be "For daily use". The back of the sweatshirt reads "Silence is the accent of the universe". The brand's slogan. This, is the bigger picture. Literally and metaphorically. The brand stands united under this symbol. A simple and silent expression paired with the brand's slogan that brings whoever is viewing the design from behind into focus to the bigger idea on the front of the sweatshirt.