• 00:00:00

Selling Ideas

Caleb Flowers is the founder of Hathenbruck, Salt Lake City's concept store and creative endeavor that High Snobiety has called "one of the most interesting independent retailers.” Flowers has consistently challenged the conventional approach to retail shopping by introducing mobile vending machines, custom reworked footwear, and idea drops – the revolutionary auctions that sell ideas instead of items.

Shop the experience

Hathenbruck(TM) Chillbies

Hathenbruck(TM) Chillbies

$120

Hathenbruck(TM) FSA Pullover Hoodie in Black

Hathenbruck(TM) FSA Pullover Hoodie in Black

$124

BruhlerMaker Cap in Navy

BruhlerMaker Cap in Navy

$48

Hathenbruck Reworked Parka

Hathenbruck Reworked Parka

$150

Hathenbruck(TM) x Benjamin Edgar Long Sleeve T-Shirt

Hathenbruck(TM) x Benjamin Edgar Long Sleeve T-Shirt

$30

Reworked Nike ACG Men's Mt. Fuji Sandal in Black/Turquoise/Grey

Reworked Nike ACG Men's Mt. Fuji Sandal in Black/Turquoise/Grey

$150

Reworked Nike ACG Men's Zoom Terra Zaherra in Space Purple/Blue Force

Reworked Nike ACG Men's Zoom Terra Zaherra in Space Purple/Blue Force

$225

Nike Women's Space Hippie 04 Sneaker in Summer White/Hyper Crimson

Nike Women's Space Hippie 04 Sneaker in Summer White/Hyper Crimson

$140

Reworked Nike ACG GORE-TEX Men's Paclite Jacket in Yellow/Black

Reworked Nike ACG GORE-TEX Men's Paclite Jacket in Yellow/Black

$325

Reworked Actual Source Books Extended Wear Hoodie in Black

Reworked Actual Source Books Extended Wear Hoodie in Black

$150

Dancer OG Logo T-Shirt in White

Dancer OG Logo T-Shirt in White

$30

Reworked Nike ACG Men's React Terra Gobe Sneaker in Amarillo/Racer-Blue/Black

Reworked Nike ACG Men's React Terra Gobe Sneaker in Amarillo/Racer-Blue/Black

$188

Nike ACG Men's Vest in Black/Summit/Silver

Nike ACG Men's Vest in Black/Summit/Silver

$105

Nike ACG Black Woven Cargo Pants

Nike ACG Black Woven Cargo Pants

$90

Vintage Dale Earnhardt Nascar T-Shirt

Vintage Dale Earnhardt Nascar T-Shirt

$45

Actual Source Books ComfyBoy 'A' Hat

Actual Source Books ComfyBoy 'A' Hat

$30