Levi’s and Heron Preston synced up in Los Angeles over the weekend to unveil their new collaboration in honor of the former’s 501 Day celebration, held annually on May 20, the birthday of the “original blue jean.” In paying homage to the classic 501 jean, Preston has created workwear-influenced editions of the silhouette for both men and women that reflect his own streetwear ethos. The men’s version features a grey and white tie-dye print on the front, which has been accentuated with drawstrings and his signature orange branding patch. Similarly, the women’s edition takes on a rustic approach, where the front has been cast with a faded orange treatment, while ripped details give it a tattered aesthetic. Only 501 pairs were manufactured and sold around the world.
Front side hand dyed
Open side seams with orange stitching
About the Brand
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in manufacturing denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Heron Preston Johnson is an American artist, creative director, content creator, designer and DJ. He is one of the co-founders of the mens street wear brand BEEN TRILL alongside Virgil Abloh, Matthew Williams and Justin Saunders.